L'Oréal Malaysia holds first House of Beauty creator commerce festival in KL
L'Oréal Malaysia held its first House of Beauty creator commerce festival at Parkroyal Collection Kuala Lumpur from Sept 7 to 8, involving 13 brands and over 700 creators. The event, supported by Meta and Shopee, aims to strengthen the company's presence in Malaysia's social and e-commerce ecosystem. L'Oréal cited research showing 82% of Malaysian consumers shop for beauty products online.