Mondelez International has invested RM90 million in its Cadbury confectionery plant in Shah Alam, Selangor, launching a new Crumb Tower that lets the factory produce chocolate crumb locally instead of importing it from South Africa and Australia. Selangor Menteri Besar Amirudin Shari said the investment shows confidence in the state as a long-term manufacturing base, while Mondelez's Malaysia and Singapore managing director Simon Crowther said it strengthens self-sufficiency and Shah Alam's role in the regional network.