Screen curbs open new growth avenue for toy industry, says Mui
Toys"R"Us Asia's acting CEO Johnny Mui says that as governments, including Malaysia's, tighten restrictions on children's social media use, the toy industry sees a new growth avenue. The trend is expanding the toy market to include collectibles, trading cards, and experiential retail, attracting multigenerational consumers. Products like Beyblade and Pokémon trading cards are seeing renewed popularity, driving foot traffic to physical stores.