Wang Jianlin's Infront sells HYROX majority stake to LVMH fund
Swiss sports marketing firm Infront, controlled by China's former richest man Wang Jianlin, has sold its majority stake in indoor fitness race brand HYROX to a consortium led by LVMH's private equity arm L Catterton. Terms were not disclosed; the deal is reported to value HYROX at about 600 million euros (RM2.8 billion). Infront first invested in 2019 and became its largest shareholder in 2022.