SAS report: trustworthy AI adopters 15 times more likely to see strong ROI

A new SAS report with IDC research finds organisations investing in trustworthy AI are 15 times more likely to report strong returns. Southeast Asia was the only region to beat the global benchmark on all five trust dimensions, with its Trustworthiness Index rising to 66.5 in 2026, though the share reporting strong ROI fell to 28.7%. The study surveyed 2,699 decision-makers across 28 countries, including Malaysia, Singapore and Thailand.